We collect personal information about you, meaning information that can uniquely identify you, directly from you when you use the Site, such as when you register for an account, join our rewards program, or access certain features or content. The personal information we collect about you includes
Collection of Information from Social Media Sites and other Sources When you interact with any PITA’s page or account on a social media platform, we may collect information you make available to us on that page, including your account ID or username. If you choose to log in to your PITA account with or through a social networking service, PITA and that service may share certain information about you and your activities. With your permission, we also may share information about your activities, including what you view on the Sites, with that social network’s users. We also may collect information about you that we may receive from other sources or from our offline interactions with you to help us verify and update information contained in our records and to better customize the Site for you.
Non-Personal Information We Collect We also collect information when users interact with the Site. This information does not personally, identify you. Generally, we collect and store the following types of information:
You may send us information which may disclose your general location at the time you access the Site. Advertisements and certain content may be directed to you as a result of the collection of this data. In addition, in some cases the Site can deliver content based on your specific location if you choose to enable that feature.
We use your information to help us personalize and continually improve your experience on the Site. We may use your personal and non-personal information in the following ways:
We may use your information collected on one portion of the Site with information collected on other portions of the Site, and we may combine that information into a single record. We may also use or combine information that we collect offline or we collect or receive from third-party sources to enhance, expand, and verify our records. We may disclose your non-personal information in any other manner that we deem appropriate. Among other things, we disclose non-personal information to third parties to help us determine how people use the Site and how we can improve our Site. We will also disclose non-personal information to our service providers and other third parties about how our users collectively use the Site.
We may share your information with our service providers, affiliates, partners, and other third parties as described below.
We have third-party service providers, agents, franchisees, subsidiaries, and affiliates that perform functions on our behalf, including, but not limited to: hosting, content syndication, content management, technical integration, marketing, analytics, customer service, and fraud protection. These entities may have access to your information if needed to perform their services or functions. If such access is required, the third parties will be contractually obligated to maintain the confidentiality and security of your personal information. The service providers are restricted from using, selling, or distributing this information in any way other than to provide the requested services to the Site.
We may also use or disclose PII if required to do so by law or on the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal requirements; (b) protect and defend our rights or property, the Sites or our users, or (c) act to protect the personal safety of us, users of the Sites or the public. How We Protect Your Information We use commercially reasonable efforts to protect your information. We may request proof of identity before we disclose your information to you. While we try our best to safeguard your information when we have it, no transmission of data over the Internet or any other public network is 100% secure.